Friday, February 26, 2010

rebranding the work week: goodbye hump day

Working gets a bad rap. We didn't say it was always undeserved. Sure, there are times when the office is a place of inspiration. But mainly we find it a place of soul-sucking, personality-draining, addiction-inducing blandness. How do you think places like Winners survive? It's not all soccer moms that shop there, you know. Besides - usually soccer moms can afford full retail on those designer handbags.

Okay, okay - enough with the stereotyping and retail-bashing. For this post, anyway. And we apologize to any soccer moms we may have offended. Many of you are stellar, truly. Having kids and doing the yummy mummy thing must be difficult. We applaud your efforts at side-stepping the cougar world for a few more years. Well done.

Where were we? Oh, right. The black hole that is the office. We're not sure that it's entirely the fault of the workplace that it gets a bad rap; some blame rests with the days themselves. How can we expect to have a spectacular day when the world tells us that Monday's are supposed to suck lizard tails? We're doomed from the moment we put our sensible shoes in the bottom drawer and pull out those three-inch heels.

It's all about branding. So let's re-brand the work week. We're not talking about dismissing the Monday to Friday thing; we'd like that, but that's a pretty big apple to take a bite out of. No, we'd like to re-brand the expectations we have of weekdays. So here's our first kick at the can. Please add as you see fit.

Monday
Instead of bemoaning the onset of Monday, how about we celebrate its innocence? Monday is like that field of snow before the first footprint, the pristine sand left behind when the tide goes out, the quicksand before you sink. It's not the day itself that sucks - just what usually happens around it that does.

Tuesday
Often overshadowed by older sibling Monday and usurped by middle child Wednesday, Tuesday has sunk into a slump. But Tuesday has its own value to add. Isn't Tuesday traditionally the day of the two-for deal? Let's make Tuesday an all-day two-for. Everything in doubles. That would make pub night way more fun.

Wednesday
Yes, Wednesday goes by the nickname "hump day". We're pretty sure a dude made that one up because it's so predictable. Maybe Wednesday wants to be more subtle. Perhaps straddle day...

Thursday
If there's a day that nothing happens, it's usually Thursday. Almost the weekend but not quite, and it's just after you straddled the week. You're tired, likely sore from the straddling, and you're looking forward to an adult beverage. We like to think of Thursday as Thirsty Thursday. Gets the motor going for the weekend.

Friday
You've been there: in the office, twiddling your thumbs or trying to look busy for the last two hours of a Friday, keeping under the radar...and then the shit hits the fan. Friday isn't the cakewalk everyone makes it out to be. It's a fraud. There's a word we can think of for Friday, and it rhymes with pucked. Figure it out.

So now that it's pucked Friday, go have yourself a drink. Unless you were one of the cheese-asses that left early. If so, you get to order the first - no, first and second - round at the pub.


~Paige

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